Active audience theory

The implication here is that the meanings audiences decode from texts are influenced by things such as their beliefs, culture and interests. One of the key aspects of the active audience paradigm is that it views television audiences as individuals instead of simply a mass of people, and therefore each consumer is able to create their own interpretation of what they are viewing.

Active audience theory

When printing this page, you must include the entire legal notice. This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission. Use of this site constitutes acceptance of our terms and conditions of fair use. Literary Theory and Schools of Criticism Summary: This resource will help you begin the process of understanding literary theory and schools of criticism and how they are used in the academy.

Introduction A very basic way of thinking about literary theory is that these ideas act as different lenses critics use to view and talk about art, literature, and even culture.

These different lenses allow critics to consider works of art based on certain assumptions within that school of theory. The different lenses also allow critics to focus on particular aspects of a work they consider important.

Hopefully, after reading through and working with the resources in this area of the OWL, literary theory will become a little easier to understand and use. Disclaimer Please note that the schools of literary criticism and their explanations included here are by no means the only ways of distinguishing these separate areas of theory.

Indeed, many critics use tools from two or more schools in their work. Some would define differently or greatly expand the very general statements given here.

Our explanations are meant only as starting places for your own investigation into literary theory. We encourage you to use the list of scholars and works provided for each school to further your understanding of these theories.

We also recommend the following secondary sources for study of literary theory: Richter Critical Theory Today: A User-Friendly Guide,by Lois Tyson Beginning Theory,by Peter Barry Although philosophers, critics, educators and authors have been writing about writing since ancient times, contemporary schools of literary theory have cohered from these discussions and now influence how scholars look at and write about literature.

The following sections overview these movements in critical theory. Though the timeline below roughly follows a chronological order, we have placed some schools closer together because they are so closely aligned.Oct 12,  · Best Answer: A passive audience is an audience that merely observes an event rather than actively responding to it.

There's been a few studies done on what is called the 'audience effect'. Those studies seem to show that a passive audience works well for some events or performers that don't require a whole lot of Resolved. Audience response and behaviour. Introduction Audience theory is an element of thinking that developed within academic literary theory and cultural studies.

Understanding audience theories of how the audience may be affected and how producers will try to create specific response from the audience.

Active audience theory

Active audience is suggests that the. The Communication Transaction Sara Henneberger Shifen Xu Curtis Franklin An introduction to the Active Audience theory Background information on Active Audience The philosophical foundation of Active Audience Topics for further research Criticism of Active Audience Applications of Active Audience theory Questions and answers Different audiences can understand a media message but .

Active audience theory is influenced by the communicative theories of encoding and decoding, along with hermeneutics, both of which add further depth to the exploration of . Jun 12,  · Encoding-Decoding is an active audience theory developed by Stuart Hall which examines the relationship between a text and its audience.

Encoding is the process by which a text is constructed by its producers.

Active audience theory

Decoding is the process by which the audience reads, understands and interprets a text. Hall states that texts are polysemic, meaning they. Reception analysis is an active audience theory that looks at how audiences interact with a media text taking into account their ‘situated culture’ – this is their daily life.

The theory suggests that social and daily experiences can affect the way an audience reads a media text and reacts to it.

Audience theory - Wikipedia