An analysts of the different approaches to society and the role of mass media

The following year's DoD annual report reiterated the Forum's centrality to information operations: Known as the 'open government' law, FACA requires that US government officials cannot hold closed-door or secret consultations with people outside government to develop policy. All such consultations should take place via federal advisory committees that permit public scrutiny. FACA requires that meetings be held in public, announced via the Federal Register, that advisory groups are registered with an office at the General Services Administration, among other requirements intended to maintain accountability to the public interest.

An analysts of the different approaches to society and the role of mass media

The popular media, authors, consultants, reporters, professional speakers and others drive the conversation, sometimes in a genuine effort to help, in other cases, perhaps to fan the flames of a debate that may deserve less attention.

For organizations hoping to tailor their incentive and engagement programs for employees and customers, the debate concerning the generations can be confusing and even overwhelming.

Like economists, no two generational experts fully agree on the description for each generation, a truth that is well-documented both in the expert interviews conducted for and summarized in this paper, and in the dozens of papers, books and articles referenced throughout.

In particular, there is little consensus where traits and characteristics of the generations are concerned. These factors influence their motivations at work and their desire for certain goods and services or rewards and other preferences. Some experts argue that the formative life experiences shared by each generation make them unique and stay with them from youth through retirement.

In catering to consumers, leading organizations are beginning to leverage increasingly sophisticated data algorithms to gain far more accurate insights into individual preferences, motivation and engagement. In the near future, most or all organizations will do the same for employees as well, obviating the need for the broad, educated guesses based on generations or life-stages.

An analysts of the different approaches to society and the role of mass media

Until then, and despite the differences of opinion referred to above, organizations should seek to understand the age and life-stage demographics of their workforce and the broad preferences and motivators associated with each.

Doing so will not provide knowledge of the specific drivers for each employee or customer, but it will deliver a basis on which to approach people generally—whether employees or customers.

This is a useful, if imperfect approach to consider in designing reward, incentive and recognition programs for employees and marketing and incentive programs aimed at consumers.

About the Research This white paper is based on an extensive literature review extending beyond two decades and citing seventy-two unique sources, including books, white papers and articles.

In addition, approximately ten hours of interviews with eleven generational and rewards and recognition experts were conducted. Finally, a spot survey of meeting planners was conducted; the results of which are available in Appendix C Part One: Within the workforce, four distinct generations currently work side-by-side, with a fifth generation set to enter in As of Februaryabout 55 million "Millennials," year-olds form the largest share of the US civilian workforce.

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In Millennials became the largest generation in the workforce, and by —in just five years —Millennials will comprise about half the workforce. Or, is the study of the generations a red herring—a waste of time?

Beyond gaining an understanding of the demographics of the workforce, should organizations manage and motivate workers and market to customers from the three generations differently to the extent of tailoring programs, products, services, rewards, incentives and work conditions in an attempt to better engage employees or consumers from the three different generations?

This paper attempts to help organizations answer these questions. Specifically, by addressing the challenges in motivating and engaging the three generations of workers and consumers through reward, recognition and incentives programs, and to a smaller degree, through tailored consumer products and services.

The extensive and growing literature about generational differences provides dozens—perhaps hundred — of definitions of the three main generations at work today. Most offer descriptions and many provide tips on how to manage or market to the various generations.

Generational definitions usually start by describing the age parameters of each cohort. Despite many differences, most experts agree on reasonably similar age ranges—within years at either end—to classify the various generational cohorts. For the purposes of this paper, a range of definitions from eleven credible sources was used to find a mid- range estimate for each of the generations Figure Two.

This definition also carries the advantage of examining three cohorts of roughly the same duration years. Unfortunately, a common definition of the generations becomes much more elusive in the statements, characteristics or stereotypes ascribed to each.

At a superficial level, we tend to paint members of the various generations with the same brush by labeling all or most members of a generation with identical attributes. The reality, of course, is much more complex and nuanced.

Codrington likens the generations to trees.

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He points out that to draw conclusions about a specific tree, you have to look at it individually. But trees that were planted at around the same time in a particular place will share common characteristics, and it is possible to predict broadly how fast and large they will grow, how much fruit they will produce, etc.

They might, therefore, share similar perspectives throughout their careers and lives. To the extent that employers, providers and incentive program designers can gain a better understanding of how, if at all, generational cohorts should be managed and motivated using the significant perspectives they may share in common, better decisions might be made across a range of factors aimed at motivating individuals.

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Generation Y, Digital Generation, Echo Boomers Some observers refer to Millennials as the most educated6 and dedicated generation ever — that they will save the world from the mistakes their parents and grandparents made.

They can't imagine living without it. Their continual connection to others worldwide has produced the first truly global generation. This is so because it is part of their natural environment, especially for late Millennials born in the s, who have never known a world without the Internet and social networks.

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Perhaps because Millennials are digital natives, they are both more cognizant of the world of good, bad and plainly false information, and are better at sorting through it see interview with Leah Reynolds in Appendix D.

In theory then, Millennials take to the technology naturally where everyone older has to adapt. Logically, where this is true, there are implications for both employers and providers of products and services.II. FUNCTIONS THE MEDIA Mass media is a tremendous source of information for individuals as well as society.

We know a bit about the role of mass media in a democracy. Let us now see how the media perform their functions to bring about changes. III. MASS MEDIA CAN HELP IN CHANGE Using mass media, people‟s attitudes and habits can be changed.

Early media studies focused on the use of mass media in propaganda and persuasion. However, journalists and researchers soon looked to behavioral sciences to help figure out the possible effect of mass media and communications on society.

Scholars have developed many different approaches and theories to figure this out. Formal (Quantitative) Content Analysis. Formal Content Analysis is a quantitative approach to analysing mass media content and involves developing a system of classification to analyse the key features of media sources and then simply counting how many times these features occur in a given text.

When Edward Snowden met journalists in his cramped room in Hong Kong's Mira hotel in June, his mission was ambitious. Amid the clutter of laundry, meal trays and his four laptops, he wanted to.

Significant Energy E vents in Earth's and Life's History as of Energy Event. Timeframe. Significance. Nuclear fusion begins in the Sun. c. billion years ago (“bya”) Provides the power for all of Earth's geophysical, geochemical, and ecological systems, with . The Hollywood Reporter is your source for breaking news about Hollywood and entertainment, including movies, TV, reviews and industry blogs.

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